Free Online Courses to Advance Your Marketing Career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

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Top Experts

Sharing proven step-by-step tactics

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Education available to everyone

Valuable certification

to enhance your career

New and Upcoming Free Courses and Webinars

Getting Started with Semrush Course
Semrush Tools
Semrush Academy

10 lessons

30 minutes

Certification

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.
Master Your Brand Voice: Workshop with Jack Appleby
Social Media
Semrush Tools
Marketing
Jack Appleby

10 lessons

45 minutes

Certification

Master Your Brand Voice: Workshop with Jack Appleby

Your brand voice is how you get your message to the world – but how do you actually create it from scratch? In this course hosted by social strategist Jack Appleby, you'll learn exactly what a brand voice is, why it's important, and complete exercises to curate a voice as unique as your brand.
Semrush Academy: International SEO
SEO
Semrush Tools
Aleyda Solis

16 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your...
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Uncover the roadmap to integrating exceptional local services with your agency
past
SEO
Local SEO
John Halfpenny
Emily Moore
1 hour

Unlocking Agency Growth: Integrating Local Services with Expertise

Ready to take your agency to the next level while boosting value for your clients? To thrive in today's competitive landscape, agencies need to continuously refine and adapt their service to stay ahead of the curve. In this webinar, we’ll uncover the roadmap to integrating exceptional local services...
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Unlock the potential of local SEO audits for your business
past
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour

Master The Local SEO Audit and Strengthen Your Sales Pitch

Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access da...
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Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

Kyle Byers
Jo Juliana Turnbull
Marie Haynes
Mark Williams-Cook
Mordy Oberstein
past
Webinar
AI
Kyle Byers
Jo Juliana Turnbull
Marie Haynes
Mark Williams-Cook
Mordy Oberstein
1 hour

AI Overviews: An Industry Impact Snapshot

In the second episode of the AI and Search webinar, we explore the impact and opportunities of AI Overviews across different industries. Learn from our panel of SEO professionals who work across a range of sectors including retail, travel, finance and real estate, and who are seeing the effects of...
View webinar info
SEO Essentials with Semrush

Course

SEO

Semrush Tools

19 lessons

1 hour

Certification

SEO Essentials with Semrush

If anyone knows search engine optimization, it's Semrush. So why not kickstart your journey with this free beginner SEO course, designed to teach you the basics of using Semrush for SEO? If you want to learn foundational techniques to grow your online visibility and apply them right away, this cours...
Emilia Möller
Margarita Loktionova
past
Webinar
AI
Content Marketing
SEO
Emilia Möller
Margarita Loktionova
1 hour

The AI-Led Search Playbook: How to Stay Discoverable in 2025

LLM tools like ChatGPT are reshaping how people discover brands and make decisions—often before a single click. In this webinar, we’ll explore how to tap into this shift: surfacing real audience questions, creating content that earns citations, and staying visible when traditional search is not the...
View webinar info
Aleyda Solis
Cindy Krum
Mike King
Jo Juliana Turnbull
past
Webinar
AI
SEO
Local SEO
Content Marketing
Social Media
Aleyda Solis
Cindy Krum
Mike King
Jo Juliana Turnbull
1 hour

How AI Overviews are Revolutionizing the SERP

Would you like to learn how to leverage AI to maximise your SEO strategy and get practical insights from professionals at the top of this field? Learn from our panel, featuring Aleyda Solis, Mike King and Cindy Krum who are already incorporating AI into their SEO strategy and ask your questions to t...
View webinar info
Matt Diamante
Nastia Smoroda
past
Webinar
Local SEO
Social Media
Content Marketing
AI
SEO
Matt Diamante
Nastia Smoroda
1 hour

Unmissable Marketing Hacks for Local Businesses

Marketing success for local businesses is more than having an online presence; it’s about being unmissable in your community. From local SEO and digital ads to social media and fresh content, staying visible can feel like a full-time job. That’s why we’re hosting a webinar with marketing expert Matt...
View webinar info
Semrush Academy

Course

Semrush Tools

9 lessons

1 hour

Certification

Semrush Site Audit Course

This free course will teach you how to use Semrush Site Audit to its fullest, detecting and fixing your website's technical issues effortlessly. After completing the course, you will have sufficient knowledge to take and pass the Semrush Site Audit exam.

Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Marisha Lakhiani

Marisha Lakhiani

Marisha currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.